The pros and cons of each technology investment will vary from one insurance organization to the next, so it's important first align on the end goal. (Photo: everything possible/Shutterstock.com) The pros and cons of each technology investment will vary from one insurance organization to the next, so it’s important first align on the end goal. (Photo: everything possible/Shutterstock.com)

Creating a seamless digital experience for insurance customers is a forever goal.

Many P&C insurers specifically are placing bets on technology investments intended to meaningfully improve customer experience (CX) and enable internal efficiencies.

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