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As technology transformations proceed, traditional staff activities such as data collection and verification, loss estimation and claims settlement for simpler claims will increasingly take somewhat of a back seat. But this doesn’t necessarily mean claims professionals will play second fiddle to emerging technology — quite the contrary. (Credit: patiwat/Adobe Stock)

Editor’s note: This article is part one of a two-part story. Part two will appear on PropertyCasualty360 tomorrow. 

Insurers are rapidly integrating advanced technologies and new data sources to facilitate an increasing share of claims. Yet many are not yet enhancing the capabilities and broadening the roles of their claims professionals to exponential levels so they may reap the full benefits of such transformations, particularly in maintaining personal engagement with customers at the moments that matter most.

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