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Emojis can provide facial expressions in an email in place of in-person expressions. They also can introduce levity or a humorous tone. Just think carefully before using one, says communications expert and author Erica Dhawan. (PureSolution via Adobe Stock) Emojis can provide facial expressions in an email in place of in-person expressions. They also can introduce levity or a humorous tone. Just think carefully before using one, says communications expert and author Erica Dhawan. (PureSolution via Adobe Stock)

Email may now be the preferred form of communication for today’s insurance-business clients, but a poorly-executed message can unintentionally become a terrible turnoff. 

“Digital body language” is the subtext in commonly used phrases that can trip you up, argues Erica Dhawan, a leadership expert formerly with Lehman Bros. and Barclays.

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