A half dozen ways to connect with prospective clients

Slideshow November 12, 2021 at 12:00 AM
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You are prospecting businesses. Thanks to research beforehand, you have the name of the business owner or local manager. What next? You understand your ideal prospect is everyone else's ideal prospect. How can you get in front of them or at least on their radar? It starts with online research. Hopefully, they are on LinkedIn. Once you have identified the ideal business-owning prospects, it shouldn't be that tough to get in front of them. But it may take time. The above slideshow highlights half a dozen ways to make connections with an unknown business owner or prospective client. The list includes one of Aon North America CEO Jennifer Bell's favorite pastime, which she previously told PropertyCasualty360.com had served as a catalyst for her career. Bryce Sanders is president of Perceptive Business Solutions Inc. He provides HNW client acquisition training for the financial services industry. His book, "Captivating the Wealthy Investor" can be found on Amazon. Related: