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“This isn’t about whether someone got coverage for cheap. It is about whether or not they got the right coverage for an event that might take away their lifelong earnings. It can’t be treated like an airline-seat problem,” says Bill Martin, Plymouth Rock Home Assurance CEO. (Credit: Boonchok/Adobe Stock) “This isn’t about whether someone got coverage for cheap. It is about whether or not they got the right coverage for an event that might take away their lifelong earnings. It can’t be treated like an airline-seat problem,” says Bill Martin, Plymouth Rock Home Assurance CEO. (Credit: Boonchok/Adobe Stock)

Although agents live insurance day in and day out, a recent survey found 44% of consumers trust friends and family for recommendations on home insurance, while just 7% trust an agent, Plymouth Rock Home Assurance reported.

While consumers hold the opinions of friends and family in high regard, they don’t completely disregard agents. Rather, they want to verify what the insurance professional is telling them with another trusted source, according to Bill Martin, CEO of Plymouth Rock Home Assurance.

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Steve Hallo

Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected].  

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