It is important for the insurance industry to remember that artificial intelligence should aim to improve the human experience and vice versa. (Photo: peshkova/Adobe Stock)

Insurance, often maligned for lacking innovation compared to other industries, deserves a reprieve. While there’s still much ground to cover, advancements in technology and artificial intelligence have created an opportunity for insurance companies to be the game-changers of tomorrow.

This point of view is driven, in part, because we have realized what distinguishes our industry: relationships between people, particularly brokers and the insured. Our ability to make and keep relationships is as native to insurance as the premium.

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