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While the concept of innovation in insurance is often linked with technology, the property & casualty sector is so broad and multifaceted. So is our new awards program. (Shutterstock) The concept of innovation in insurance is often linked with technology, but the property & casualty sector is broad and multifaceted. So our new awards program is, too. (Shutterstock)

In his iconic business and self-help book “The 7 Habits of Highly Effective People,” the late businessman, educator and author Stephen Covey wrote that being effective is as much about thoughtful processes as it is about generating desirable results.

And so, while “Be Proactive®” is the first of the seven habits that Covey outlines, this, as well as his other six practices, encapsulate a holistic approach to goal-setting rather than focusing too rigidly on outcomes.

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Elana Ashanti Jefferson

Executive Editor Elana Ashanti Jefferson is a veteran journalist and communications professional. She can be reached by sending email to [email protected]

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