What can insurance carriers do to enhance their relationships with independent agents? (Photo: denisismagilov/Adobe Stock)
Independent agents (IAs) continue to drive direct-to-consumer insurance sales, especially for commercial lines. A 2020 report noted that IA companies wrote nearly 85% of all commercial line premiums. Carriers that up their value proposition to IAs by providing them market information and modern technological tools are best positioned to tap into this growing revenue stream.
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