What can insurance carriers do to enhance their relationships with independent agents? (Photo: denisismagilov/Adobe Stock)

Independent agents (IAs) continue to drive direct-to-consumer insurance sales, especially for commercial lines. A 2020 report noted that IA companies wrote nearly 85% of all commercial line premiums. Carriers that up their value proposition to IAs by providing them market information and modern technological tools are best positioned to tap into this growing revenue stream.

Consumers are not just demanding but are expecting the efficiency and ease of online shopping. Knowing there is a human behind that online experience matters when buying insurance, particularly in the world of small-midsize commercial lines. However, online customer experience and efficiencies often fall on the shoulders of independent agencies that make a very small amount of commission on these policies. They seldom have the luxury of time and an IT department to develop solutions that allow them to scale their operations appropriately to be profitable in this low-margin segment of the industry.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2023 ALM Global, LLC. All Rights Reserved.