Here are the reasons why digital completion is key to insurers’ success, bringing ROI in both the short and long term. (Photo: Shutterstock)

Insurance companies have made significant strides over recent years to digitalize and ramped up digital investments during the COVID-19 crisis. Yet, far too many consumers still find that not everything is digital and journeys that are started online still need to be completed through some other channel, whether that’s face-to-face, email, or fax.

Digital completion — being able to complete entire processes or journeys in one online place — is the next stage in digitizing that insurance providers and brokers need to provide the experience that customers expect. Here I’ll discuss why digital completion is key to insurers’ success, bringing ROI in both the short and long term.

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