Customers are demanding more personalized and meaningful experiences from their insurance carriers, and they’re willing to go as far as switching providers to get that experience. A recent survey found that three-quarters of insurance customers reported wanting more personalized offers, messages and recommendations from their insurance carrier. Delivering this type of experience requires carriers to better understand customer behaviors and leverage that knowledge to create deeper connections and better anticipate needs.
We recently spoke with Justin Silver, Senior Director, Solution Consulting at Duck Creek Technologies, about data-driven personalization and the impact it has on the insurance market. He explains what carriers have to gain from harnessing the right data and what’s on the horizon for data-driven personalization in the insurance space. To learn more, hit play.