"Digital natives are used to having more information and service options at their fingertips which raises the bar when it comes to insurance for their businesses," said Philip Charles-Pierre, CEO of Semsee. (Credit: paulaphoto/Shutterstock.com)
When it comes to business owners belonging to the millennial and Gen Z cohorts, a high-touch strategy should be leveraged by commercial insurance agents, according to Semsee's Small Business Snapshot survey.
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Steve Hallo
Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected]
