2021: A year of opportunity for the insurance industry

2021 will bring its own set of unique challenges. But if the insurance industry commits to understanding and meeting customers’ needs through innovation and inclusion, then it can successfully help customers navigate whatever this year brings. (Photo: EPStudio20/Shutterstock)

Let’s face it…2020 brought more than enough excitement for P&C distribution partners, carriers, and customers. But true to form, insurance agencies and their teams proved that they are indeed heroes in their communities — stepping up to help their clients get through one of the most difficult years we can remember.

Last year’s challenges presented multiple opportunities for the P&C insurance industry to grow and learn. In my mind, 2020 revealed three areas where carriers must focus their attention if they want to be successful in 2021: