Are you eady for the break and the peace that accompanies the holiday season? If so, you're not alone. (Photo: Alexander Raths/ Are you ready for the break and the peace that should accompany the holiday season? If so, you’re not alone. (Photo: Alexander Raths/

I recently listened to a webinar in which media analysts discussed the year’s top three news stories: the COVID-19 pandemic, the U.S. general election, and the revitalized fight for racial justice.

I listened because much in the same way that insurance pros now capitalize on data analytics to uncover fresh prospects, monitor risk and care for customers, our newsroom uses reader data and metrics to determine what kind of news and information you want to receive and when. This modern approach to media work is fascinating for someone like me, who grew up in old-fashioned, daily newspaper newsrooms.

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Elana Ashanti Jefferson

Executive Editor Elana Ashanti Jefferson is a veteran journalist and communications professional. She can be reached by sending email to [email protected].

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