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What's happening in insurance today? From market changes and M&A activity to new coverages, the insurance industry is ever-evolving. To stay up-to-date on the business, these articles, which are updated regularly, will help insurance professionals maintain a competitive edge.

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GM to leverage customer data in new insurance business

The carmaker believes its unique vehicle knowledge and technology will provide fairer and more personalized services to insurance consumers.

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The General Motors world headquarters building located in Detroit. (Photo: wellesenterprises/iStock) The General Motors world headquarters building, located in Detroit. (Photo: wellesenterprises/iStock)

General Motors has found its new road in insurance.

In an announcement on Nov. 18, the carmaker revealed its new insurance agency, OnStar Insurance Services, that intends to leverage its unique understanding of the vehicles GM produces to offer a secure, fair, personalized, and easy-to-use digital insurance experience for drivers.

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Heather A. Turner

Heather A. Turner

Heather A. Turner is the managing editor of ALM's NU Property & Casualty Group. She can be reached at [email protected].

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