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COVID-19 is turning out to be a driver of long-term change in the way the insurance industry operates. (Photo: Shutterstock) COVID-19 is turning out to be a driver of long-term change in the way the insurance industry operates. (Photo: Shutterstock)

COVID-19 has rapidly accelerated the digital adoption rate for both consumers and businesses. In order to survive, many industries have had to cross the digital transformation chasm in a matter of days.

In fact, per the COVID-19 Digital Engagement Report, COVID-19 has accelerated companies’ digital communications strategy by an average of six years, with 97% of enterprise decision-makers stating that the pandemic sped up their company’s digital transformation. Clearly, the crisis is a “digital tipping point” for digital transformation in 2020.

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