Digital technology adoption steady among independent agencies, brokerages

“When we began our annual digital agency and brokerage technology adoption survey, we couldn’t have predicted the scale of operational impacts the pandemic would create for all our businesses,” Taylor Rhodes, CEO at Applied Systems, said in a statement. (Credit: ra2 studio/Shutterstock)

Applied Systems’ annual Applied Digital Agency and Brokerage Survey, assessing the degree of technology adoption for independent agencies and brokerages, found that 44% is the average digital technology adoption score — nearly the same as in 2019. The survey reveals that there remains a significant opportunity for agencies to take advantage of the benefits that digital technology affords to service and support connected consumers.

The survey questions examined five core competencies of a digital agency and brokerage, including management system capabilities, mobility, insurer connectivity, analytics and cloud software. Agencies scoring 80% or higher across all core competencies were considered to be digital agencies or brokerages, having adopted most of the key drivers of digital transformation.