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Elevating digital accessibility as a user experience pillar

Failure to pay attention to accessibility can have several negative ramifications.

By Greg Williams | March 30, 2020 at 05:30 AM
QA Vector, the research arm of QA Financial, an independent information, resource and events company focused on helping financial services firms improve software quality, recently conducted a survey of these firms (including insurance companies, banks, asset managers and fintechs) and found that many of them are not adequately ensuring their digital properties are accessible. (Credit: goodluz/Shutterstock) QA Vector, the research arm of QA Financial, an independent information, resource and events company focused on helping financial services firms improve software quality, recently conducted a survey of these firms (including insurance companies, banks, asset managers and fintechs) and found that many of them are not adequately ensuring their digital properties are accessible. (Credit: goodluz/Shutterstock)

Insurance customers want to feel that they’re in control and getting the best deals possible. Decisions about policies are often highly emotional — with customers looking to protect their life, health, family and valuables. Yet they are also complex, with policy language and coverage often difficult for the general public to decipher.

In order to be sensitive to these user needs, many insurance companies prioritize user experience when designing their websites. The best insurance websites are generally those that are easy to use, provide clear choices and present information in a simple, reassuring, and humanizing manner.

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