Three areas will unlock claims automation. (Photo: Shutterstock) Three areas will unlock claims automation. (Photo: Shutterstock)

I’ve been working in claims for a long time. I’ve listened to countless pitches about automating the claims process. Attended untold sessions about creating end-to-end digital experiences. Heard the promises about the claims innovations to come. After all this time, here’s what I’ve learned: Everyone is engaged in a digital transformation. They’re working to maximize the ROI on their digital assets. They’re building digital experiences designed to engage consumers, who expect the same level of polish, simplicity, and ease as they get with Amazon, Starbucks, and Google. The problem has been making it real.

2020 is going to make it real.

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