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Do you utilize proprietary data? (Photo: Shutterstock) Do you utilize proprietary data? (Photo: Shutterstock)

Perhaps you’ve heard that leveraging proprietary data can be beneficial, but no one has explained exactly what it is or the extent to which it can be used.

This class of data is generated internally by a company — full of secrets no external parties have access to… Unless another company buys its data set, of course.

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