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Technology has changed how insurance companies — and businesses overall — market to their customers. (Photo: Shutterstock) Technology has changed how insurance companies — and businesses overall — market to their customers. (Photo: Shutterstock)

Digital channels such as mobile apps, responsive websites, social media and chatbots have revolutionized the way policyholders interact with insurers.

Yet insurers are finding it difficult to get their message on the right digital channel. There can be so much noise in the digital space, it is likely your target audience isn’t being reached.

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