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Successful companies are, by definition, good corporate citizens. (Photo: Shutterstock)

Since the Business Roundtable was founded in 1972, this group of CEOs has released a number of statements about fiscal and public policies that affect the country’s largest companies. This August, however, it issued one that is a complete game-changer for how corporate America will operate in the future. They said their commitment to customers, employees, suppliers and communities will be just as important as pleasing shareholders.

While many businesses will have some game planning to do to level the playing field, the insurance industry — which has been focused on social good for years — has an opportunity to use its head start to get even more creative about how it engages its people and contributes to the community through volunteerism and charitable giving. 

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