Insurance customers are finally feeling comfortable with sharing some of their most personal data. If insurers treat this opportunity with care, they will realize valuable new ways of doing business. (Shutterstock) Insurance customers are finally feeling comfortable with sharing some of their most personal data. If insurers treat this opportunity with care, they will realize valuable new ways of doing business. (Shutterstock)

Insurers are entering a future in which customers are more comfortable than ever sharing personal information. Their success hinges on being prepared.

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