Boston Mayor Martin J. Walsh and the Boston Transportation Department have partnered with Fundación MAPFRE (MAPFRE Foundation) to launch an interactive public action campaign to reinforce critical road safety rules and encourage empathy among those sharing the streets of Boston.

The program, "Look Both Ways, Boston," encourages residents to understand the experience of the person who is walking, biking, or driving next to them to gain a safer perspective. The program also supports the city's Vision Zero Boston program, which focuses on proven strategies to eliminate fatal and serious traffic crashes in the city by 2030.

"Ensuring Boston's streets are safe for all is the number one priority of the Boston Transportation Department," said Mayor Walsh in a statement. "Through Boston's Vision Zero plan, including initiatives such as the implementation of the Neighborhood Slow Streets Program, the incorporation of buffered bike lanes, and the adoption of updated traffic sign and signal technology, we will continue to utilize every resource to ensure to safety of Boston's streets. I look forward to this partnership with Fundación MAPFRE and encourage residents to learn more about this campaign at Boston City Hall."