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Road fatalities increase. Despite advances in vehicle technology, accidents continue to rise as drivers become more comfortable with texting, talking and driving. (Photo: Shutterstock)

Join Claims magazine at the America’s Claims Executive Leadership Forum & Expo in Las Vegas, Nevada, from June 24-26 as we examine the technology and factors that are changing the insurance claims industry.

Even as automobiles are bundled with increasingly sophisticated safety features, roadside fatalities are rising. The growing number of accidents “is swamping the much-heralded beneficial impacts of newer, safer vehicles,” according to Robert Hartwig, an insurance professor at the Darla Moore School of Business at the University of South Carolina.

These technical advances include but are not limited to rearview cameras, collision-avoidance systems, adaptive cruise control, lane departure warning, airbags, anti-lock brake systems, electronic stability control, blind spot detection and head restraints.

With so much safety being built into motor vehicles, how can fatalities increase? According to an estimate released by the National Safety Council, a nonprofit safety advocacy group, roadside fatalities in 2016 reached 40,200. This was a 6% gain from 2015 and a 14% gain from 2014.



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