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Every company has its own shark-like threats circling beneath the surface. (Photo: Shutterstock) Every company has its own shark-like threats circling beneath the surface. (Photo: Shutterstock)

If your business is reliant upon tourism in a beach community, the last thing you want to hear is someone yell, “shark!”

That’s exactly what happened to the Cape Cod tourism industry the past several summers. While your organization might not be threatened by actual sharks, the situation is a metaphor for a larger issue in business. Every company, in every industry, has its own version of a shark — something lurking beneath the surface that could be a threat to the company. 

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