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Is the industry making progress in the quoting process? (Photo: Shutterstock) Is the industry making progress in improving the quoting process? (Photo: Shutterstock)

One of the big areas of focus across the insurance industry, in general, has been to streamline the application/quoting process. Whether it’s agents who are submitting applications for their customers or individuals and business owners filling out their own applications, there is a clear recognition that faster and simpler is the way to increase customer acquisition.

Many insurers have been improving the user interface, leveraging data prefill capabilities, or even rethinking what data is really needed to underwrite a particular line and application. Examples abound for personal auto, small commercial, renters, workers’ comp, and other lines. This brings us to the question of homeowners insurance. Are the same factors at work here? And is the industry making progress?

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