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As our industry continues to transform and new purchasing platforms arise, we must learn how to stand out from the competition. It’s not just about selling products and services. It’s about selling yourself, your staff and your connections. (Photo: Shutterstock) As our industry continues to transform and new purchasing platforms arise, we must learn how to stand out from the competition. It’s not just about selling products and services. It’s about selling yourself, your staff and your connections. (Photo: Shutterstock)

Today, the customer is in control. We can no longer compete on price. This means we must learn how to give unrivaled customer service, along with a memorable and meaningful customer experience.

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