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When done right, automated calls are welcomed by consumers and can achieve listenership rates exceeding 90%. (Free use photo) When done right, automated calls are welcomed by consumers and can achieve listener-ship rates exceeding 90%. (Free use photo)

Email spam first became a serious problem about 20 years ago, and junk mail had been an annoyance for years before that. Now, unscrupulous operators have hijacked yet another platform, this time flooding mobile phone networks with billions of robocalls that make people reluctant to answer their phones.

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