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 Identifying cross-sales opportunities has never been more critical. Identifying cross-sales opportunities has never been more critical. (iStock)

If you’re an independent agent or captured agency owner who sells personal lines of insurance, you know cross-sell opportunities — for commercial, secondary properties, additional vehicles, toys, businesses, life insurance, retirement assets and personal umbrella policies — are routinely missed during new business and policy reviews.

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ACE Leadership Forum & Expo is the annual conference for Senior Claims Managers in Insurance organizations.

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