Flooding Floodwaters surround homes in this aerial photograph over Hamburg, Iowa, U.S., on Friday, March 22, 2019. The deluge that devastated so much of the Midwest in March could be a preview for one of the worst years for flooding in the U.S., according to federal weather officials. Photographer: Daniel Acker/Bloomberg

A recent national survey from the National Association of Insurance Commissioners (NAIC) aimed to take a pulse of Americans’ views and purchasing behaviors on flood insurance.

It found that while 41% agree or strongly agree that flood insurance is a “good idea,” only 17% of that pool actually purchased it. Even worse, the NAIC says even that number and response may be based on a widely-held misconception about homeowners insurance, as FEMA estimates that only about 3% of homeowners have flood insurance.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Danielle Ling

Danielle Ling is an experienced video journalist and business reporter. As associate editor, Danielle manages all multimedia and reports on industry news and risk-related coverage, managing all weather-related content. A University of Maryland and Philip Merrill College of Journalism alum, Danielle previously served as a video journalist for Verizon FiOS 1 News NJ, Push Pause. Connect with Danielle on LinkedIn or email her at [email protected].

More from this author



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2023 ALM Global, LLC. All Rights Reserved.