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More effective communication about how the industry works (as well as how insurance benefits individuals and society) could take some of the heat off of carriers that have steered clear of problematic liabilities and industries. (Photo: Shutterstock) More effective communication about how the industry works (as well as how insurance benefits individuals and society) could take some of the heat off of carriers that have steered clear of problematic liabilities and industries. (Photo: Shutterstock)

Nearly a decade ago, I was tasked with developing a catch phrase that captured the essence of insurance for the benefit of young people considering education and career options in the field.

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