Insurers, brokers and agents need to stay focused on their clients' needs to differentiate themselves. (Photo: Shutterstock)
Until recently, choosing the right insurance was a service provided by insurance agents and brokers. The agents mapped the insurance needs of their customers and helped them navigate the complex world of various insurance offerings. They also kept the necessary paperwork up-to-date. Insurance cover was seen as an essential service that minimized the risk of people and businesses and was tied closely to the financial planning of the insured. Many factors were considered before choosing an insurance product, and the price of the policy would be just one of these factors.
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