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Consumers can be fickle, and many will change an agent or insurer based on a single negative experience. Discover ways to improve customer experience and build long-term loyalty through technology, engagement and more.

Best Practices

5 approaches for putting insureds first

Standing out in today’s competitive insurance market requires an outstanding customer experience, a good strategy and the right technology.

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Improving customer service. The secret to understanding the needs of your clients is to listen to them. (Photo: Shutterstock)

In this crowded marketplace, it can be difficult for insurers to distinguish themselves from competitors on price and coverage. Performance in claims handling and excellence in customer service can offer a much-needed competitive advantage. Insurers who strive to place their clients’ needs front and center can turn any insured event into an opportunity to refine their processes, improve retention and build brand loyalty.

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