Shopping for insurance on smartphone. Insurance providers have a viable opportunity to entice consumers to switch by making the process seamless and convenient. (Photo: iStock)

Despite automotive and homeowners’ insurance reaching record highs in customer satisfaction last year, market research firm Valassis’ latest research found that about 15% of respondents are currently in the market for auto, home and life insurance.

With this in mind, insurance providers can capitalize on these potential “switchers” by understanding what they value in an agency and coverage plan.

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Jayleen R. Heft

Jayleen Heft is the digital content editor for Contact her at [email protected]

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