Instant Insights / Grow your insurance agency business

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Big profits The idea behind broker amplification is making producers invaluable to their clients — so much so, that the idea of leaving would feel unimaginable and painful. (Image: Shutterstock)

If you’re a broker, you’re always looking for an advantage. When your livelihood and providing for your family depends on your ability to write new business and retain your book — the stakes are high.

At any given moment, a broker might find a market that provides a pricing advantage significant enough to drive new business, but that is a short-term strategy. Price is always important, but the best agents know it’s not a reliable approach to long-term success.

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