Safeco's specialty products include personal umbrella, landlord protection, watercraft, motorcycle, classic car, recreational vehicles, golf carts, snowmobiles and more. This range is a significant opportunity for you since many consumers need a specialty policy of some kind. So, if your book of personal lines business shows a low percentage of policies other than auto or homeowners, you have room to grow with specialty.

Despite the opportunities, specialty products are often underpromoted. Yet they offer multiple ways to cross-sell to current policyholders while creating a steady flow of new prospects. Let's explore how specialty can create profitable new business for your agency.

Protecting passion projects

In garages across America sit classic cars, watercraft, motorcycles, campers, snowmobiles, golf carts, and other specialty vehicles. These “toys” represent more than hobbies — they're passion projects for their owners.

Motorcycles and campers represent the freedom to explore the open road. Boats bring families together for sun-soaked days on the water. Rental properties generate incomes that promote financial freedom. Understanding the lifestyles and dreams these lines protect separates you from a crowded market of agents focused only on writing policies for auto, home, business, and life. Here are six tips for boosting your business.