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Despite the opportunities, specialty products are often underpromoted. (Photo: iStock)

Safeco’s specialty products include personal umbrella, landlord protection, watercraft, motorcycle, classic car, recreational vehicles, golf carts, snowmobiles and more. This range is a significant opportunity for you since many consumers need a specialty policy of some kind. So, if your book of personal lines business shows a low percentage of policies other than auto or homeowners, you have room to grow with specialty.

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