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Despite the opportunities, specialty products are often underpromoted. (Photo: iStock)

Safeco’s specialty products include personal umbrella, landlord protection, watercraft, motorcycle, classic car, recreational vehicles, golf carts, snowmobiles and more. This range is a significant opportunity for you since many consumers need a specialty policy of some kind. So, if your book of personal lines business shows a low percentage of policies other than auto or homeowners, you have room to grow with specialty.

Despite the opportunities, specialty products are often underpromoted. Yet they offer multiple ways to cross-sell to current policyholders while creating a steady flow of new prospects. Let’s explore how specialty can create profitable new business for your agency.

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