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Businessman smiling with arms outstretched Here are four simple ways you can add more personality into your marketing and your videos to stand above and apart from everyone else in your market. (Photo: iStock)

As an advisor, being better isn’t always better. Especially if your clients don’t understand what “better” is going to do for them in a complex financial world. New York Times bestselling author Sally Hogshead says that being different is actually better than being better.

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