Mike Byrnes, who's worked in the financial service marketingspace since 1992, has seen his fair share of marketing mistakesamong financial advisors.

“[Advisors] didn't grow up in the marketing and sometimes salesworld,” he said.

“There's definitely a lot of mistakes in the marketing world,”he said. “[Advisors] need to be very strategic about what they'redoing and be focused. And then just have the right tactics —even if they're a mistake, learn from it. If they're the righttactics, they're going to be really happy and they're going toincrease their business size or whatever goal they're trying toaccomplish.”

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Emily Zulz

Emily joined the ThinkAdvisor team as a reporter in the summer of 2014. She previously worked as a reporter for The Daily Journal in Kankakee, Illinois for a year and as a reporter and editor for The Daily Eastern News in Charleston, Illinois for two and a half years. Prior to joining ThinkAdvisor, Emily worked on Groupon’s editorial team in Chicago as a fact checker for three years. She graduated cum laude with a BA in journalism from Eastern Illinois University, and she has been the recipient of two journalism awards for her news reporting at daily newspapers.