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Finger pointing on tablet The never-ending expansion of communication channels creates both a challenge and opportunity for insurance providers. (Image: Fotolia)

As technology has evolved, companies have had to change the way they communicate with their customers. Customers want to feel like they’re part of a two-way conversation. This has become increasingly critical as companies begin to reevaluate the importance of a loyal customer.

Related: Insurers must rethink communications to secure customer loyalty

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