Insurance agency marketing isn't easy. Ever-increasing competition and the changing marketplace mean it's more important than ever for independent insurance agencies to market effectively. Related: Insurance marketing campaigns must underscore agency value Managing a healthy pipeline of clients and prospects is essential for a successful business. You are constantly challenged to think about ways to increase your agency business. The insurance marketing ideas that worked really well years ago, don't work today (think mass mailings and phone book ads). Today, social media and search engines are just key two keys to growing your business.

Variety to engage

Successful independent insurance agents now must use a variety of platforms to engage their clients and prospects. Proactive agents who are creative and focused on differentiating themselves from the competition will be successful. Needs some inspiration for your 2019 marketing plan? Here are 15 quotes to get your creative juices flowing: