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"I'm a light bulb" Learn from your marketing experiments so that you can hone and refine how you prospect. (Image: Shutterstock)

Technology companies and start-ups in general often launch what is called a “minimum viable product” or MVP. An MVP is designed to be the most basic version possible of the end-product they envision for the market. The idea is to get something built quickly so that you can begin testing the market with it as soon as you can.

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