You agent outlook to create more growth

Use the following steps to recapture that young agent outlook to create even more growth:

Do not equate failure with waste. Just because your first light bulb doesn't work doesn't mean that the idea of a light bulb is a bad one. Learn from your marketing experiments so that you can hone and refine how you prospect.
Don't go halfway. Going halfway doesn't cut it. If you try something new, really try it and give it a chance to succeed before you pivot away. That means enduring the bumps in the road and persevering when you encounter resistance instead of giving up at the first sign of difficulty.
Get smart people in the room. Despite your years of experience, you can't expect yourself to know everything about everything. Bring in outside experts whose strengths complement yours so that you can illuminate and seize new opportunities. Sometimes this means not being the smartest person in a conversation, but that should excite you rather than intimidate you.
Be consistently different. Once your experiments yield fruit, don't stop. Refine that activity to make it as effective as possible and continue looking for new and different ways to prospect. This will keep you ahead of your competitors and will keep your sales pipeline pumping.

To find growth, we need to pursue it — diligently and consistently. We knew this intuitively when our client book was empty, but that truth hasn't changed even if we are now successful. There are more opportunities for new business, and many of them are hidden by doors that can't be unlocked with the "same old same old."

John Pojeta

Special Reports /

4 ways for insurance agents to be prospecting innovators

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