Your company may be drowning in data but how can you tell the important information from the noise? (Photo: Shutterstock)

The effective use of data is so important to every insurance business — especially as big data and analytics are seen as a "silver bullet" for transformation. But to get on this transformative journey, your approach to data in your business may have to change. The traditional view of data focuses mainly on data collection and storage: how to collect, store, access and arrange the data, with rules and procedures to achieve this.

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