In today's insurance marketplace,agencies face heavy competition from digital insurance channels as well as theGEICOs and Progressives of the world, whichadvertise lower prices and limited services and products forconsumers to purchase.
So what does the future look like forthe thousands of carrier and independent agents; proponents ofhuman engagement who realize that all the digital insurancechannels in the world can't replace the human connection?
Independent and carrier agents can enhance andbuild on their strengths to compete head-on with the riseof the competitive insurance channels. Agents who give personalizedadvice and advocacy when needed represent the great upside and thefuture of the agency channel.
Insurance is a security blanket
People want to know they will becovered appropriately in their time of need, and that an advocatewill be there to support them when things don't go quite asplanned. Certainly people want to know a live human being can bethere when their basement floods, but being a trusted advisorrelies on really "knowing" the policyholder — being in thelife of that person with quality, frequency, and continuity.
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