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Sales are always driven by the person as well as the product. Successful brokers and agents have the ability to connect with clients in a way that fosters trust, confidence and security. They also understand that building a business requires more than sales skills — it involves a commitment to networking and to building a first-class reputation.

Today, consumers are increasingly inclined to do business with companies and individuals who share their values. Enter a new way of networking — social responsibility — which does not involve shaking hands at city council meetings or joining local clubs. Instead, it involves bonding with your community and demonstrating a sustained spirit of caring through giving back in ways that reflect your company’s overall business.

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