Sales are always driven by theperson as well as the product. Successful brokers and agents havethe ability to connect with clients in a way that fosters trust,confidence and security. They also understand that building abusiness requires more than sales skills — it involves acommitment to networking and to building a first-classreputation.

Today, consumers are increasingly inclined to do business withcompanies and individuals who share their values. Enter a new wayof networking — social responsibility — which does notinvolve shaking hands at city council meetings or joining localclubs. Instead, it involves bonding with your community anddemonstrating a sustained spirit of caringthrough giving back in ways that reflect your company's overallbusiness.

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