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Many industries benefit society beyond the dollars and cents they generate. Sometimes, the positive societal impact is more immediate and obvious, such as a teacher’s contribution to the growth of young minds, or a doctor’s ability to improve patients’ overall wellness. However, in the financial services industry, the direct benefit may be less widely known.

Related: 3 ways to raise your visibility

Financial services businesses safeguard the savings of individuals and families and often enable the ambitions of clients and their communities. Executives in this space must understand and convey the value they provide to the communities they serve and find additional ways to give back in doing so, they will engage employees and strengthen their businesses overall.

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