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Millennials always want to be connected, even on the go. Because of this “connected world,” marketers need to ensure their strategies include mobile. Millennials always want to be connected, even on the go. This generation’s ‘connected world’ dictates that insurance marketers must include mobile in their strategies. (Photo: iStock)

Today, millennials represent the largest living generation in the United States.

Millennials altered what has been considered the norm for previous generations with new purchasing patterns and social behaviors. Brands must reinvent their marketing strategies to engage this unique group.

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