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auto insurance shopping (Photo: iStock)

How do auto insurance carrier win and retain business in 2018? It’s a very competitive environment driving insurers to invest heavily in ways to improve the shopping process.

According to the J.D. Power 2018 U.S. Insurance Shopping Study, a combination of record-low volumes of new insurance shoppers, consistent price competition among insurers and emerging InsurTech disruptors on the horizon have forced auto insurers into aggressive customer courtship mode.

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Jayleen R. Heft

Jayleen Heft is the digital content editor for PropertyCasualty360.com. Contact her at [email protected]

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