Behind their assertions of self-confidence and annoying arrogance is an undeniable fact: It takes guts to get the endless unknowns and oddities of customers.

But that's what salespeople do.

At the end of the day, it isn't how many calls you make, appointments you go on, or proposals you prepare. It's how much revenue you chalk-up. Some sales are better than others, but every sale counts. After losing a sale, how many times have you said, "I can't believe it. I was sure I had that one."

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