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A salesperson will often take the path of least resistance. That path usually leads to no sale and a bewildered salesperson. (Photo: Shutterstock)

Editor’s note: This article is the sixth and final in a series on how to “Bake the cake: The 6 P’s to insurance sales excellence.”

All of my previous articles speak about the sales process for an individual sales professional and guides you through some of the best sales habits and practices to cultivate. In this final segment, we will bring it all together.

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