When it comes to maintaining ongoing communications with theircustomers, many independent insurance agents and brokers are asreticent to start sending out emails as they would be to poke asleeping bear. “They’re already customers," they think. “If I emailthem, they might remember they’re paying for insurance, and they’llleave me!” This view point is more prevalent than you mightimagine. But it is misguided.

The statistic that we always share with such agents is that 60%of insurance clients don’t believe they get any additional valuefrom their agent or broker after they’ve written a check. 60%! Ontop of that, a full 86% think the communication with their agent islacking. With that kind of dissatisfaction in our market,establishing consistent communication with your customers isn’tpoking a sleeping bear, it’s dealing with a bear that’s alreadyawake and pretty angry.

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